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Research papers

Maximum difference scaling for a more refined insight in consumer preferences

Maxdiff is claimed to be a promising method, better than classical ranking methods and even proclaimed a 'poor man's conjoint', easy to use and interpret. Can it live up to these promises, or is it actually just another method?The authors applied the...

Catalogue: Innovate 2006
Authors: Maureen Bannik, Frank Berkers
Company: SKIM
May 10, 2006
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Citation

Bannik and Berkers (2006a, May 10). Maximum difference scaling for a more refined insight in consumer preferences. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/maximum-difference-scaling-for-a-more-refined-insight-in-consumer-preferences